A TYPOGRAPHIC CHALLENGE
Since typography was the focus of this project, I gave the ornate custom logo further interest with a metallic type treatment and musical notation as the background. I utilized an Art Deco-style font for the editor’s name to complete the image.
Demonstrating typographic hierarchy was a necessary aspect of this project, so I utilized clear a clear grid system for structural purposes. Typographic elements are neatly aligned, utilizing a centered title, indented bullet points and a centered caption under the picture of Mozart.
Since the original book had no summary text to draw from, I invented a funny summary for the book as space filler. The back cover text utilizes serif fonts in various weights, keeping with the theme and look of the book cover.
DESIGNING PROMOTIONAL POSTERS
This project required two additional promotional posters. I based the initial poster off of the book’s cover image. Instead of replicating the notation from the cover, I utilized Art Deco-style patterning and a gold leaf look.
I chose A.M. Cassandre, one of Art Deco’s most well-recognized artists, as the stylistic inspiration for the second poster. A gritty, noir-style image of a piano along with a dark city backdrop forms the basis of the poster, with a custom piano-shaped P in the title for additional typographic interest. I used a grain pattern throughout the image for texture, along with gradients to create depth and highlights.
The end result of the poster project are two visually different yet stylistically-related posters that help to add interest to the cover itself.