THE FINAL LOGO
The final logo choice represents the iconic Iowa State Fair Grandstand building as well as a Ferris Wheel bordered by the state outline. A bold slab serif font complements the mark.
With the final logo chosen, it’s time to create marketing material.
FOOD IS KING
Crazy, fun and tasty new food is one of the Iowa State Fair’s biggest selling points. Each year, vendors create amazing new concoctions in hopes of attracting fair patrons. This ad campaign centers around the various “food on a stick” items that can be found throughout the fairgrounds.
WEB & MOBILE
A great festival demands a great web experience. The Iowa State Fair web site brings together elements from posters, ads, and more to create a cohesive branding experience. A simplistic, easy-to-navigate app features maps, event calendars and a “Food Finder” to help locate a delicious snack or two.