Project Description
ALASKA AIRLINES BRAND REDESIGN
IDENTITY DESIGN
Undertaking a full-scale rebrand for an organization as large as an airline involves multiple different items, including:
- Vehicle wraps
- Apparel
- Plane interior and exterior
- Tickets
Brand consistency is paramount throughout this project, extending colors, design elements and typography throughout each item. Thematic elements recur throughout seating, tickets, amenities, uniforms and vehicle design, creating a consistent, elegant brand experience.
View the slider below to see each various brand element in an illustrated mockup.

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